tedious or expensive. here now are five simple ways to find more online leads and customers courtesy of ysf magazine. one, webinars. a great low-risk, low-cost way to share valuable information with potential customers and build your e-mail subscriber data base quickly. two, pay for click ads. these advertisements can help you strategically bring your target audience to your website. three, content marketing. infographics, how to guides and blogs are way to post useful materials. this helps more customers learn about you and build back links to bring more traffic to your site. four, mobile optimization. it's estimated that nearly 35% of all web traffic comes from a mobile device. make sure you have an accessible, mobile friendly version of your company website. and five, public relations.