In an effort to lure users to subscribe to its paid Premium service, Google-owned YouTube is rolling out a new feature called Playables, which will let users play games directly on the platform. YouTube New Feature Update: Google-Owned Platform Rolls Out ‘Playables’ for Premium Subscribers.
About 33 per cent of connected TV consumers in urban India do not watch linear TV at all, with logged-in viewers averaging 2.5 hours of YouTube watch-time per day. YouTube is Now Platform of Choice For Four Out of Five Indians Online, Here’s What Company Says on Usage of Shorts.