Coe said that India has been part of an early access programme for Aloud where the platform has tested dubbing English language content to Hindi, Bengali, Malayalam, Tamil and Telugu for over a year now. The initial launch of Aloud has been for English, Spanish and Portuguese languages.
About 33 per cent of connected TV consumers in urban India do not watch linear TV at all, with logged-in viewers averaging 2.5 hours of YouTube watch-time per day. YouTube is Now Platform of Choice For Four Out of Five Indians Online, Here’s What Company Says on Usage of Shorts.