Google's bid on YouTube subscriptions saw massive growth now. Google went all-in for subscriptions, leveraging its once free-to-use platform, YouTube to bring various subscriptions like Music and YouTube Premium, with their bid now paying off.
In an effort to lure users to subscribe to its paid Premium service, Google-owned YouTube is rolling out a new feature called Playables, which will let users play games directly on the platform. YouTube New Feature Update: Google-Owned Platform Rolls Out ‘Playables’ for Premium Subscribers.
Playables is currently in beta testing and is only available to a select group of Premium subscribers. YouTube, on the other hand, plans to gradually expand access to Playables in the coming months, the report noted.
According to the company s website on Thursday, the YouTube Premium plan would cost $13.99 a month in the US, up $2 from before. The price for its annual plan was hiked by $20 to $139.99.