The former head of the Facebook Creative Shop Mark D’Arcy has joined the Brandtech Group as partner and chief creative officer. The Drum asks how he will leverage his experience at the tech giant to connect brands to consumers through tech that may include the metaverse, augmented reality (AR) and web3.
In a maneuver designed to position itself as an authority for marketing in the metaverse, tech-focused marketing group You & Mr Jones today announced it is rebranding as The Brandtech Group. The Drum catches up with founder and chief executive David Jones about the reasons for the rebrand and the company’s vision for the future.
Brandtech group You & Mr Jones has acquired a majority stake in DP6, a leading martech firm from Latin America, to bulk up in the region and get closer to its partner Google at a time when the tech giant is sending waves through adtech. The Drum speaks to company founder David Jones about how this acquisition gives the group an edge on a global scale.