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ITC-owned Yoga Bar enters baby food segment with Yoga Baby : Best Media Info

ITC-owned Yoga Bar enters baby food segment with Yoga Baby : Best Media Info
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How Amul, Tata Consumer, Marriott & ITC-backed Yoga Bar aim to take millets-based foods overseas

Itc: Local firms plan to take millets-based foods overseas, Retail News, ET Retail

Local firms plan to take millets-based foods overseas

Tata Consumer has announced it is taking its Soulfull brand of millet-based cereals to the UK in partnership with Tesco.

Yoga Baby: Yoga Bar expands portfolio with new brand Yoga Baby; forays in baby care segment

Health foods maker Yoga Bar is entering the baby care category with the launch of its new brand, Yoga Baby. The brand will offer millet-based foods such as porridge mixes to meet the nutritional needs of young children. The products will be available online, in retail outlets, and on e-commerce platforms. The move comes after Yoga Bar was acquired by ITC earlier this year, as the health foods market in India is projected to reach $30 billion by 2026. The baby care market in India is also expected to grow to $2.91 billion by 2028.

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