"Consider the value of 1 extra waking hour per day, times 365 days per year. Imagine that 100 million people ended up taking the drug; if we say each hour is worth at least $1 (a lowball), then that's $36 billion per year."
Elite Sleepers make up roughly 3 per cent of the population, and run in families. A new term by sleep scientists for those who are familial natural short sleepers