Japanese advertising giant Hakuhodo is on a mission to become the number one advertising group in Asia. The Drum spoke Yasutoshi Hiratsuka, the man responsible for driving expansion, to understand its strategy for growth in the region.
Japanese advertising giant Hakuhodo is on a mission to become the number one advertising group in Asia. The Drum spoke Yasutoshi Hiratsuka, the man responsible for driving expansion, to understand its strategy for growth in the region.
April 8 2021, 9:59 am | BY Kim Shaw | No Comments
In an increasingly borderless world, Hakuhodo is strengthening its overseas operations and enhancing its ability to respond to clients around the globe. Currently Hakuhodo has more than 105 overseas offices in 19 countries and regions.
In this interview Shuntaro Ito, who was appointed as President & CEO of the Hakuhodo International from April 2021 shares his insights on the global operations of the network. He is responsible for the entire overseas Hakuhodo business.
Collaboration with global partners
Until March, Ito’s primary mission was to expand Hakuhodo’s business in Greater China, Europe and the United States, and to enhance the capabilities of those offices. Moving forward, he will be in charge of the entire overseas business, including the ASEAN region. However, while the scope of his role has expanded, Ito says his fundamental stance on the importance of strengthening each region within the Hakuhodo Group