Japanese advertising giant Hakuhodo is on a mission to become the number one advertising group in Asia. The Drum spoke Yasutoshi Hiratsuka, the man responsible for driving expansion, to understand its strategy for growth in the region.
Japanese advertising giant Hakuhodo is on a mission to become the number one advertising group in Asia. The Drum spoke Yasutoshi Hiratsuka, the man responsible for driving expansion, to understand its strategy for growth in the region.