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xerox had this booming copier business. it wasn t a personal computer company, but they opened up this lab called the palo alto research center. xerox park was xerox s think tank. they were working on all these crazy, out-there ideas which included the mouse, overlapping windows and fonts and graphics on a computer screen. just to see if they could do it. steve jobs hears about some of this work going on at this lab, and he wants a look. xerox park was an innovation place, apple was an innovation place. steve was very visual. and he could see right away the graphic interface was different and more communicative than anything he d seen before. he knew that it was effective, but was affecting him. jobs realizes, this is the future of computing. this is a whole different kind of computer to be built. famously, a computer for the rest of us. 1984. the ridley scott commercial for the macintosh.
immediately throw a big problem right in the middle of you and your problem, which is learning how to use the computer. substantial problem to overcome. once you overcome that, it s a phenomenal tool. steve jobs thought that a computer should require no technical skill. he thought that it should be capable of generating artistic endeavors and not just number-crunching business things. is there anything that you d like to see? we d love to have it in a book right now, you know, about this size, but that s technically impossible. steve s like, i want to make a friendly computer, a computer that comes from a different kind of place, that owes its inspiration to people who are thoughtful and creative and human and humane. morning, chris. this is an experimental office system of the xerox research center in palo alto, california. anything else? what about flowers? my anniversary. i forgot. xerox in the 1980s was one of the most exciting companies in america.
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