Welcome back everybody, as you know weve been in the golden age for sometime now. We have already seen the Technological Innovations that have made some of this economic expansion possible. We saw about the economic transformations and the effects of those changes in the economy as far as lifestyles both of the very rich, these opulent robert baron lifestyles on the one hand and on the other hand on the very poor but it was the People Living shacks of the new england newtowns or whether it was when we explored the gilded age city, the increasing problems of housing that came with this rapid and in many ways, chaotic birth of the cities in the 19th century in all of it accompanied by problems going along with immigration. And then last time, we saw in particular there was some frustration with this new gilded age regime as we talk about the farmers in this period. That lecture really couldve been called the discontent in the gilded age part one. Today, we turn our attention mostly back
Blow you off and keep going. He lives in his own world. I think people take his aloofness for rudeness which is not that at all. He used to be a darius outgoing guy and then had a traumatic brain brain injury and it changed his body. I think its evolved and you see in the fall and that my wife is funny, she read this book and she said i finally like him. He reached his humanity level. At the core. It took me four books to get there but i like complicated guys and hes complicated. Host thank you for being with us for our indepth program and in this special series we sit with authors for three hours talking about their life in their work. David baldacci will spend the time with us today and we hope very much for both of us as we enjoy your interaction that you will be a part of the conversation. As we continue along here we put the phone numbers on the screen and our facebook and twitter handles so you can join in on the conversation and we very much would like to from your questions abo
Last weeks big rally with saudi arabia and russia feud over cuts the oil market taking a hit today. We do have full Team Coverage of these markets for you. Bob and rick covering the action in stocks and bonds. Steve on the latest economic fall out from the virus. Bob, well kick it off with you and this rally that just keeps building it started early on we got right up great overseas numbers. When Governor Cuomo started talking a couple of hours ago, we moved up on his comments on hopes for plateau. The market took it positively. I want to point out that we are, i call it markets in the middle. Were now 20 off of the lows from the february 19th high, were now down 22 remember at one time we were down 35 a bull market to bear market to i dont know how to characterize characterizeize this morning were 20 off the lows the most beaten up are rallying the most retailers they are a big today wayfair up best day since march 26th for the banks. Here are some of the regional banks. Sta stap stap
Thanks for joining us in the studios here on cspan2 book tv. We are branding and marketing and these are a big business. Let me begin with your first book. What did you learn about microsoft, starbucks . Guest its great to be with you and have this time. When i was writing this it came out at the very beginning of 2000 so its almost exactly 20yearsold. The period i was reacher researching it it was a period that a lot was changing in the corporate world and you had dispersed fullblown lifestyle brand which is an idea that we all take for granted that these are companies that for the first time were declaring the Business Model wasnt to sell products but ideas, the lifestyle, sense of belonging the that they could then extend into kind of selfimposed cocoons and sell everything as long as it was branded with this logo. They were the first one to do this. They didnt ever own their factories and this was the main thing i learned when i was researching is that there was a relationship betw
Joining us on booktv is Alan Crawford, here is his book how not to get rich the financial misadventures of mark twain. Mr. Crawford, what you want people to learn if they pick up your book and read it . I wrote it in part as a spoof of books about successful people. And how if you just do what they did then you too can be a Great Success in life because having read a lot of these books i find them all woefully useless. There is even one you mightve heard of called the art of the deal, terrible book. Keke barnum wrote a book called the art of money getting and he made a Great Fortune at this point but was like mark twain went broke. He wrote the art of money while he was broke and the sales of that book enabled him to rebuild his fortunes and go on to be pt barnum chapter 2. 0. Its fascinating that mark twain was so good at so many things. Bestselling author of this time. He made more money on the lecture circuit that he did even as an author, he thought he could do anything. So from ch