xerox had this booming copier business. it wasn't a personal computer company, but they opened up this lab called the palo alto research center. >> xerox park was xerox's think tank. they were working on all these crazy, out-there ideas which included the mouse, overlapping windows and fonts and graphics on a computer screen. just to see if they could do it. >> steve jobs hears about some of this work going on at this lab, and he wants a look. >> xerox park was an innovation place, apple was an innovation place. steve was very visual. and he could see right away the graphic interface was different and more communicative than anything he'd seen before. he knew that it was effective, but was affecting him. >> jobs realizes, this is the future of computing. this is a whole different kind of computer to be built. famously, a computer for the rest of us. >> 1984. the ridley scott commercial for the macintosh.