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袋泡茶风云再起：茶里、喜茶们，如何革立顿的命？- DoNews专栏

这意味着前期一定要砸钱投入宣传推广，换取品牌认知度，才能在后续获得盈利的机会。这并不是袋泡茶领域面临的问题，是所有新消费品牌的通病。幸运的是，这一领域正在迎来更多投资人的关注，其中茶里共进行了七轮融资，最近一次是6月28日，其获数亿元融资，投资方为GGV纪源资本、碧桂园创投、新浪微博基金以及易凯资本。但是营销可以打响知名度，却无法在短时间内帮助新兴公司提高品牌形象。许多茶包品牌仍以“廉价杂牌”的形式出现在各个平台的直播间。 “袋泡茶的制作工艺较为简单，茶叶品质参差不齐，很容易出现没有标准化生产，又无品牌的廉价产品充斥市场。这为整个产业升级制造了困难。”彭程认为。品牌形象难以建立背后，新兴品牌一直面临着产品等方面的困境。在供应链上与茶饮巨头拉不开差距，新兴

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袋泡茶风云再起：茶里、喜茶们，如何革立顿的命？_-中文科技资讯-你关心的才是黑科技

袋泡茶风云再起：茶里、喜茶们，如何革立顿的命？_-中文科技资讯-你关心的才是黑科技
citnews.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from citnews.com.cn Daily Mail and Mail on Sunday newspapers.

Republic ofYellow seaOceans generalUnited kingdomWoodcrest jingdongLee jiaqiOffice in river ningTechnology text leeInter hotelChinese scienceChina independent operationsRiver ningRiver ning procurement malay indonesiaDayton firstDayton yellowDayton china

袋泡茶风云再起：茶里、喜茶们，如何革立顿的命？-钛媒体官方网站

袋泡茶风云再起：茶里、喜茶们，如何革立顿的命？-钛媒体官方网站
tmtpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmtpost.com Daily Mail and Mail on Sunday newspapers.

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剧透城博会未来的生活智能技术全面渗透-中新网辽宁频道

剧透城博会未来的生活智能技术全面渗透-中新网辽宁频道
chinanews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from chinanews.com Daily Mail and Mail on Sunday newspapers.

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沈晚记者抢先剧透城博会未来的生活智能技术全面渗透_沈阳新闻_新闻中心_沈阳网

沈晚记者抢先剧透城博会未来的生活智能技术全面渗透_沈阳新闻_新闻中心_沈阳网
syd.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from syd.com.cn Daily Mail and Mail on Sunday newspapers.

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