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袋泡茶风云再起：茶里、喜茶们，如何革立顿的命？- DoNews专栏

这意味着前期一定要砸钱投入宣传推广，换取品牌认知度，才能在后续获得盈利的机会。这并不是袋泡茶领域面临的问题，是所有新消费品牌的通病。幸运的是，这一领域正在迎来更多投资人的关注，其中茶里共进行了七轮融资，最近一次是6月28日，其获数亿元融资，投资方为GGV纪源资本、碧桂园创投、新浪微博基金以及易凯资本。但是营销可以打响知名度，却无法在短时间内帮助新兴公司提高品牌形象。许多茶包品牌仍以“廉价杂牌”的形式出现在各个平台的直播间。 “袋泡茶的制作工艺较为简单，茶叶品质参差不齐，很容易出现没有标准化生产，又无品牌的廉价产品充斥市场。这为整个产业升级制造了困难。”彭程认为。品牌形象难以建立背后，新兴品牌一直面临着产品等方面的困境。在供应链上与茶饮巨头拉不开差距，新兴

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袋泡茶风云再起：茶里、喜茶们，如何革立顿的命？_-中文科技资讯-你关心的才是黑科技

袋泡茶风云再起：茶里、喜茶们，如何革立顿的命？_-中文科技资讯-你关心的才是黑科技
citnews.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from citnews.com.cn Daily Mail and Mail on Sunday newspapers.

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袋泡茶风云再起：茶里、喜茶们，如何革立顿的命？-钛媒体官方网站

袋泡茶风云再起：茶里、喜茶们，如何革立顿的命？-钛媒体官方网站
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中国旅游集团海南区域2020年社会责任报告-新闻中心-南海网

中国旅游集团海南区域2020年社会责任报告-新闻中心-南海网
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英特尔欲127亿收购SiFive 半导体格局又将迎来巨变？

英特尔欲127亿收购SiFive 半导体格局又将迎来巨变？
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