Happy Tuesday! San Francisco-based South Park Commons is working with Flipkarts cofounder Binny Bansal on its India expansion. Details on this and more in today s ETtech Morning Dispatch.
Entrepreneurs are turning into popular hosts of podcasts, which double as personal branding exercise as well as indirect advertisement for their companies and their guests.
Indian entrepreneurs are increasingly leveraging podcasts to connect with a young audience, offering specific advice and personal insights, leading to improved performance metrics and potential monetisation opportunities. A marketing expert, who has worked with a unicorn founder on their podcast, points to two factors behind this chat show zeal. “Capital is scarce. It goes to people with high visibility. Also, while it takes crores of rupees to pull off traditional advertising, podcasts are low-cost with a massive impact because they work as content,” he says, requesting anonymity.
The representative for Dalljiet Kaur releases a statement. The representative for Kaur claimed in her statement that Dalljiet went back to India due to a family emergency. Since children are involved, they would prefer not to discuss the relationship status anymore. | Tellychakkar.com
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