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In a Blinkit: A viral tweet turned marketing magic | PR

When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.

In a Blinkit: A viral tweet turned marketing magic in India | The Work

When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.

From Inspiration to Innovation: How Creators Shape Our World on International Creator s Day

As we celebrate International Creators Day, let us also acknowledge the profound impact that creators have on society

podcast: Voice of pod: Inside India s entrepreneur-led podcast boom

Entrepreneurs are turning into popular hosts of podcasts, which double as personal branding exercise as well as indirect advertisement for their companies and their guests.

With ad blocking expected to cost publishers $54 billion in ad revenue; is ad-light and personalisation the answer? - Brand Wagon News

With ad blocking expected to cost publishers $54 billion in ad revenue; is ad-light and personalisation the answer? - Brand Wagon News
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