Bangalore : We often find ourselves stuck with a choice, quality or quantity. Why not have the best of both? Floor cleaner brand Maxkleen from the house of Wipro Consumer Care and Lighting is here to resolve this conundrum for you with their latest o
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Wipro Consumer Care and Lighting is expanding its direct-to-consumer (D2C) business with its global brand Bio-essence, targeting the premium segment in India. The company plans to launch ethnic ready-to-cook breakfast and South Indian snacks, targeting the premium segment in areas like facial care, cleaners, moisturizers, and toners.
Big FMCG companies are heavily investing in e-commerce to tap into its vast potential. Their strong brands and significant investments in technology will drive their success in this growing market. However, emerging Direct-to-Consumer (D2C) brands pose a constant threat, keeping the giants on edge and vulnerable.