Big FMCG companies are heavily investing in e-commerce to tap into its vast potential. Their strong brands and significant investments in technology will drive their success in this growing market. However, emerging Direct-to-Consumer (D2C) brands pose a constant threat, keeping the giants on edge and vulnerable.
Big FMCG companies are heavily investing in e-commerce to tap into its vast potential. Their strong brands and significant investments in technology will drive their success in this growing market. However, emerging Direct-to-Consumer (D2C) brands pose a constant threat, keeping the giants on edge and vulnerable.