Wipro Consumer Care and Lighting is expanding its direct-to-consumer (D2C) business with its global brand Bio-essence, targeting the premium segment in India. The company plans to launch ethnic ready-to-cook breakfast and South Indian snacks, targeting the premium segment in areas like facial care, cleaners, moisturizers, and toners.
Wipro Consumer Care and Lighting is expanding its direct-to-consumer (D2C) business with its global brand Bio-essence, targeting the premium segment in India. The company plans to launch ethnic ready-to-cook breakfast and South Indian snacks, targeting the premium segment in areas like facial care, cleaners, moisturizers, and toners.
Wipro Consumer Care and Lighting Ltd., a subsidiary of Wipro Enterprises Pvt., has acquired three soap brands Jo, Doy, and Bacter Shield from Mumbai-based VVF India, marking its third acquisition over the past 12 months.
Jo toilet soap has a significant play in the country's north, east, and west markets, while Doy operates in the premium soap segment. Bacter Shield has an antibacterial range of soap and handwash. These brands have a combined market share of 11%.
With things like kombucha , kefir and tempeh improving gut health and immunity , the concept of probiotics is not exactly unheard of. Now the idea of ‘good bacteria’ has paved its way into the skincare industry, pledging to improve complexion concerns and slow signs of aging. Within its microbiome, our skin plays host to trillions of bacteria, viruses and.