Many people are overwhelmed by digital communications, so they’re becoming increasingly skilled at filtering through all that clutter. Mobile messages and online ads can be blocked or ignored, and emails are frequently mass deleted. Direct mail pieces can also be immediately discarded or recycled, but they represent a tangible connection to a brand that is harder to ignore. This article explores some of the trends that make direct mail effective among today’s consumers.
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/PRNewswire/ Acceleration Community of Companies (ACC), which includes the agencies MKG, Pink Sparrow and Stripe Theory and the in-house consultancy ACC.