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MIL-OSI: Brands Only Beginning to Embark on Customer Journey Management, According to New Winterberry Group Research

MIL-OSI: Brands Only Beginning to Embark on Customer Journey Management, According to New Winterberry Group Research
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Organizing & unifying your measurement portfolio is hard – here s how to do it in 3 steps

Advertisers are increasingly leaning in on a variety of measurement solutions to enable metrics-driven media investments across channels. However, making sense of it all is often easier said than done. Amazon Advertising’s head of measurement success Maggie Zhang breaks down the solution into three steps.

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