Promoted from LiveRamp
2020 has accelerated trends and upended business models. Despite this, savvy marketers haven’t taken their eyes off the prize of discovering the full customer journey. However, with an alphabet soup of privacy changes and regulations, along with the pressures that the pandemic has put on businesses, delivering an ideal customer experience is proving trickier by the day. But, by giving data an equal seat at the marketing table and making first-party data a priority for the long haul, brands have an opportunity to make smart, informed decisions and connect with customers on a deeper human level.
This was the focus of a recent digital roundtable, hosted by The Drum and LiveRamp, bringing together leading marketers to explore the opportunities in connecting data sources to create effective strategies for m
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Industry Veterans Launch Atlaas, Customer Data & Advisory Firm
Atlaas helps brands identify customer values and expectations, and then drive sustainable growth by aligning departments, processes, and initiatives to anticipate and meet those expectations. New York, NY, February 02, 2021 (PR.com) Customer strategy and technology veterans, Dave Frankland, Carl Doty, Tim Myers, and Mike Giambattista announced today the launch of customer data and advisory firm, Atlaas.
“Historically, alignment with customer expectations is the single strongest indicator of brand success within a category,” said Mike Giambattista, Managing Director of Atlaas. “By activating 25 years of proprietary consumer sentiment data from more than a million American consumers, across thousands of brands and hundreds of categories, Atlaas can do something that, up until now, has been painfully elusive. Atlaas can provide organizations with an understanding of why their customers do what they do – and th
By Sam Bradley-26 January 2021 08:30am
How can marketers prepare for the crumbling of the third-party cookie?
We ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. Today, we ask how marketers will navigate the demise of the third-party cookie.
With the third-party cookie on its way out, tech giants such as Google are hurrying to bake up an alternative. But whichever solution eventually takes precedence, the implications for digital advertising and the architecture of the internet itself are huge.
It also poses hard question for marketers. As the token falls out of use, personalisation approaches that rely on third-party data will be put under pressure. But targeting the right audiences at scale is still the goal of most digital marketers. So, what‘s to be done?
Post-Cookie Re-Think of Digital Marketing Driving Surge of Innovation in Collaborative Data Solutions, According to New Winterberry Group Research yahoo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yahoo.com Daily Mail and Mail on Sunday newspapers.