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The Case for Agile Marketing Practices

Agile, as a process and marketing philosophy, has evolved. Is your marketing evolving with it?

Chris parkerAdapting to emerging networks or platformsManagers disproportionedLearning in marketWill drive marketing outcomesEmerging networksManaging partner

Break-Even Analysis Explained: What It Is & How to Use It

A break-even analysis can help you determine the future success of your business or even a single product. Learn how to use it in your operations.

Amy galloJamesr martinInvestopedia james chenUniversity of south floridaMasarath alkhailiBreak even pointProfessor emeritusSeven analysisWill drive marketing outcomesSafety withJames chenPrice points withHarvard business reviewWhat analytics trends should marketers expectBreak even analysisMetrics and analytics

Is Your CX Strategy the Best It Can Be? Customers Say No

Think you have a successful CX strategy in place? Your customers might not agree. Learn exactly what the CX perception gap is and what causes it.

Jenni palocsikJon moranJoseph michelliCraig charltonKurt schroederVolker hildebrandHead of martech solutionsProduct strategy group operationsVerint vice presidentProduct strategy groupCustomer engagement gapGreat resignationGreat customer resignationVice presidentProduct marketingAirbnb way

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