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Mohamed Nohassi | unsplash
As customer data platforms (CDPs) evolve from technical, database-focused solutions to data-fueled customer experience enablement platforms, vendors have increasingly focussed their messaging on CDP-enabled outcomes: seamless omni-channel brand experiences, higher retention rates, better ROI. One prominent message has been around the ease of use for marketers â the primary users of a CDP. âA CDP should enable near-100% independence from IT by allowing business teams to perform tasks that previously required IT, such as advanced segmentation, attribute creation, predictive model usage and data activation,â said James Meyers, head of martech strategy at ActionIQ, a CDP vendor that has been stressing the importance of a marketer-friendly UI to enable more independence.
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Anna Sullivan | unsplash
Sitecore releases always have a little bit of everything â some new features, an improvement here and there and a much-needed gap that needs filling. They also almost always offer something to please different personas â marketers, developers and administrators. The recently released Sitecore 10.1 delivers on that expectation.
As the first release since Sitecore 10, this one was unlikely to unveil a huge new capability, but nonetheless it does include an array of updates and new smaller features, some of which perhaps didnât make the original 10 release in time. It also continues Sitecoreâs policy of platform investment to help consolidate its position as a leader in the DXP space.
And more â¦
Each one of those platforms bolted on an email capability for seemingly good reasons, but now youâve created a very cluttered environment for customer journey experience managers and likely customers too. Which brings us to the next question â¦
Does It Spark Joy?
Martech leaders may have a hard time answering this now-famous question. We get excited about new capabilities and thatâs partly why our stacks have expanded. In the example above, the ecommerce manager may indeed feel joy that she does not have to integrate with an enterprise-wide email platform to send real-time confirmation messages to customers, when that capability already comes built-in.
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Florian Schmetz | unsplash
The unique temperament of daily upheaval meets social quiet made 2020 feel like it lasted a decade. Yet for most businesses, 2020 passed at breakneck speed, marked by compulsory transformation and disruption. Ninety-seven percent of global IT professionals agreed they went through some sort of digital transformation last year, with three out of five claiming a âlarge amountâ of change, according to research by Software AG.
With spring temperatures on the rise and vaccinations accelerating by the day, we feel a resurgence of hope that the pandemic will soon be behind us, with many hoping for a return to normal.