A Simple Process to Clean Up Your Martech Stack

And more …
Each one of those platforms bolted on an email capability for seemingly good reasons, but now you’ve created a very cluttered environment for customer journey experience managers and likely customers too. Which brings us to the next question …
Does It Spark Joy?
Martech leaders may have a hard time answering this now-famous question. We get excited about new capabilities and that’s partly why our stacks have expanded. In the example above, the ecommerce manager may indeed feel joy that she does not have to integrate with an enterprise-wide email platform to send real-time confirmation messages to customers, when that capability already comes built-in.

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