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New Delhi [India], December 27 (ANI/ATK): The number of internet connections in 2021 increased significantly to 830 million, driven by the 'Digital India' program. Out of the total internet connections, ~55 per cent of connections were in urban areas, of which 97 per cent of connections were wireless. This rapid rise in internet users and smartphone penetration coupled with rising incomes has assisted the growth of India's e-commerce sector. India's e-commerce sector has transformed the way business is done in India and has opened up various segments of commerce. Major segments such as D2C and B2B have experienced immense growth in recent years. India's D2C market is expected to reach USD 60 billion by FY27. The overall e-commerce market is also expected to reach USD 350 billion by 2030 and will experience 21.5 per cent growth in 2022 and reach USD 74.8 billion. Amongst all this, there are still challenges being faced by the smaller or younger online e-commerce bran