Bobalu Berry Farms continues to celebrate 60 years in business with yet another milestone. For the first time, the company has offices in the Watsonville/Salinas area.
Like many companies, for the last couple of years the sales team has been working remotely with occasional time spent at headquarters in Oxnard due to the pandemic. Now, as the country gets back to somewhat normal business, Bobalu Berries made the decision to establish a new sales office on the central coast.
California Giant Berry Farms, a leading producer of fresh, sustainable berries, announced its forecast for a strong winter strawberry crop, led by its Florida and Mexico growing regions.
"The 2021-22 Florida strawberry started strong,” said James Tipton, district manager at California Giant Berry Farms. “Weather always plays a critical role in our crop’s success, but there looks to be a long forecast suggesting better temperatures than last year." She said Florida strawberries should peak in mid-February around Valentine’s Day.
GLOBAL MARKET OVERVIEW STRAWBERRIES
In Europe, the harvest of strawberries moves north, as Spain closes a bumpy season while other countries begin their production. The Netherlands, Belgium, Germany and England face a slower start to their season, whilst Scotland is unaffected by the colder spells harrowing production in the other countries. North America shows a similar picture, with weather events earlier in the year leading to a later start in California. Meanwhile, in South Africa, growers move towards year-round cultivation, increasing the supply but lowering prices.
Netherlands: Outdoor cultivation three weeks later than usual
The strawberry market has been very good recently, according to a Dutch fruit trader. Due to the cold weather, the volumes did not reach the market en masse and partly thanks to all those holidays in May, demand is very good. The outdoor crops are three weeks later than usual, while the greenhouse strawberries have already passed the peak of productio