GLOBAL MARKET OVERVIEW STRAWBERRIES
In Europe, the harvest of strawberries moves north, as Spain closes a bumpy season while other countries begin their production. The Netherlands, Belgium, Germany and England face a slower start to their season, whilst Scotland is unaffected by the colder spells harrowing production in the other countries. North America shows a similar picture, with weather events earlier in the year leading to a later start in California. Meanwhile, in South Africa, growers move towards year-round cultivation, increasing the supply but lowering prices.
Netherlands: Outdoor cultivation three weeks later than usual
The strawberry market has been very good recently, according to a Dutch fruit trader. "Due to the cold weather, the volumes did not reach the market en masse and partly thanks to all those holidays in May, demand is very good. The outdoor crops are three weeks later than usual, while the greenhouse strawberries have already passed the peak of production. This means there is no peak in the supply and the prices remain stable. Now the prices at the auction are still around 2 euros for a pound, in the week of Mother's Day we even hit 5 Euro."