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Social overtakes search for adspend in landmark global shift: Warc Media | Analysis

Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.

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Elon-musk-owned

Social overtakes search for adspend in landmark global shift: Warc Media

Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.

United-kingdom
China
Chinese
Alex-brownsell
Rachel-morman
Gillian-collison
Instagram
Facebook
Pinterest
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Elon-musk-owned

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

Social media is the largest channel worldwide by advertising investment, says Warc Media’s latest forecast, Global Ad Trends.

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'Bright spots': agencies react to AA/Warc Expenditure Report

Inflationary pressures continue unabated but spots of light are breaking through.

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Ben-bold

'More reasons for cautious optimism': agencies on the AA/Warc Expenditure Report

Latest data from Advertising Association/Warc was mix of good and bad news.

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Warc-expenditure

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