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Social overtakes search for adspend in landmark global shift: Warc Media | Analysis

Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.

United kingdomAlex brownsellRachel mormanGillian collisonWarc mediaSocial media reaches new peaksElon musk ownedWarc expenditure

Social overtakes search for adspend in landmark global shift: Warc Media

Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.

United kingdomAlex brownsellRachel mormanGillian collisonWarc mediaSocial media reaches new peaksElon musk ownedWarc expenditure

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

Social media is the largest channel worldwide by advertising investment, says Warc Media’s latest forecast, Global Ad Trends.

United kingdomRachel mormanAlex brownsellGillian collisonWarc mediaGlobal ad trendsGlobal advertising trendsSocial media reaches new peaksElon musk ownedMedia outlookWarc expenditureMajor chinese

Bright spots : agencies react to AA/Warc Expenditure Report

Inflationary pressures continue unabated but spots of light are breaking through.

Warc expenditureBen bold

More reasons for cautious optimism : agencies on the AA/Warc Expenditure Report

Latest data from Advertising Association/Warc was mix of good and bad news.

Advertising association warcWarc expenditure

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