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Agencies caution advertisers against knee-jerk response to rise of social media | Analysis

Agencies caution advertisers against knee-jerk response to rise of social media | Analysis
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Agencies caution advertisers against knee-jerk response to rise of social media

Agencies caution advertisers against knee-jerk response to rise of social media
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Social overtakes search for adspend in landmark global shift: Warc Media | Analysis

Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.

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Social overtakes search for adspend in landmark global shift: Warc Media

Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.

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Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

Social media is the largest channel worldwide by advertising investment, says Warc Media’s latest forecast, Global Ad Trends.

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