Mid-sized consumer brands — from packaged foods and liquor to personal care — are turning top draws for investors, with a dozen raising funds from large private equity (PE) and venture capital (VC) firms in the past three to four months.
Executives said the fresh round of investments is playing out for brands that are either occupying niches or already taking market share from established brands. The list includes Dairy Classic and NIC ice creams, SkinQ dermo-cosmetics, Grameen Kulfi, Fresh Press juices, Woodsmen Mountain Whiskey, Yu instant foods and Natch snacks, among others.
Higher discretionary incomes and the advent of quick commerce platforms have made the business more season-agnostic and improved the variety of products on offer.
Amazon has started onboarding sellers from across the country and is asking them to list unbranded products, priced at Rs 600 or less. The platform will offer products like apparel, watches, shoes, jewellery and luggage.