Mid-sized consumer brands — from packaged foods and liquor to personal care — are turning top draws for investors, with a dozen raising funds from large private equity (PE) and venture capital (VC) firms in the past three to four months.
Executives said the fresh round of investments is playing out for brands that are either occupying niches or already taking market share from established brands. The list includes Dairy Classic and NIC ice creams, SkinQ dermo-cosmetics, Grameen Kulfi, Fresh Press juices, Woodsmen Mountain Whiskey, Yu instant foods and Natch snacks, among others.
Higher discretionary incomes and the advent of quick commerce platforms have made the business more season-agnostic and improved the variety of products on offer.
Singapore-based VC firm Jungle Ventures on Wednesday said it will infuse another $20 million in India's fastest growing ice cream brand Walko Food.This is Jungle's second investment into Walko Food within less than 12 months.Since its last .