In FY23, Amazon Seller Services, the marketplace arm of Amazon, recorded 29% growth in ad revenue at Rs 5,380 crore, according to the RoC filings sourced from business intelligence platform Tofler. For Flipkart Internet, the marketplace arm of Flipkart, revenue from this segment rose 60% to Rs 3,325 crore.
In FY23, Amazon Seller Services, the marketplace arm of Amazon, recorded 29% growth in ad revenue at Rs 5,380 crore, according to the RoC filings sourced from business intelligence platform Tofler. For Flipkart Internet, the marketplace arm of Flipkart, revenue from this segment rose 60% to Rs 3,325 crore.
The TV broadcast sponsors include Hyundai, JSW Group, Limca Sportz, Paisabazaar, LIC of India, UltraTech Cement, Amul, State Bank of India, Panasonic and Parle Products, while the digital sponsors are EatFit, JSW, Maruti Suzuki India, ACKO and Limca Sportz, among others.
Disney Star is facing challenges in selling ad slots for the Asia Cup due to the lack of appealing matches and high pricing. Advertisers are conserving their budgets and prioritizing the ICC Cricket World Cup, which falls during the festive season. Disney Star has reduced advertising rates on TV and digital platforms in response.