Following a violent border conflict between India and China in the summer of 2020, India implemented a nationwide ban on TikTok. It suddenly disconnected the 200 million Indian users it had accumulated, including marketers and brands who had made substantial bets on the platform.
With a potential ban of TikTok in the US looming, we asked advertisers in India and Hong Kong, where the short video app is already banned, which alternatives they have turned to, and whether or not they feel they're missing out?
Mumbai: Anil Wanwari in conversation with Vishal Chinchankar on Connected TV and its reach. Why advertisers and marketers are gung-ho about connected TV? Connected TV is the latest buzzword, why and what is so exciting about connected TVs?
Mumbai: Several recent reports suggest that TV ratings have been dipping while digital has been steadily establishing a bigger footprint than TV in the country. As this inversely proportional trend takes shape, JioCinema, the digital destination for the IPL this year onwards, has announced its game plan to cut access, affordability, and language barrier that will fuel this