JioCinema, the official digital streaming partner of TATA IPL 2023, is expected to dominate the advertising expenditure (AdEx) this season, accounting for more than two-thirds of the total AdEx.
Mumbai: The India Chapter of International Advertising Association (IAA) hosted its first-ever digital event, TechPulse, on April 27, 2023, at the Taj Santacruz in Mumbai. The event was a resounding success, bringing together industry veterans, thoug