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. With ad spots made by JWT for its latest surprise cookie pack.
A couple of days back, leading biscuit brand Britannia Good Day played a happy prank on unsuspecting consumers as it launched a surprise cookie pack. It went live with a tongue in cheek campaign that saw an array of prominent entertainment figures from across the country paired up to swap their well-known personality traits. The intention of the campaign was to pique the viewerâs attention through personality swaps of these famous stars.
Among the star pairs were Karan Johar and Zakir Khan, Udit Narayan and Baba Sehgal, and Kollywoodâs Gautham Menon and RJ Balaji. Each star took on the personality of the other, mimicking trademark manners of speech and catch phrases. The result? The viewer was left intrigued by what the product was all about.
Samarpita BanerjeeApr 16, 2021, 10:00 IST
Britannia has re-launched Milk Bikis in a new avatar and has roped in actor Pankaj Tripathi as the face for the new pro.
Britannia
Milk Bikis has been relaunched as Milk Bikis 100% Atta biscuit in some key markets across the country to make the product more healthy.
The brand has roped in actor
Pankaj Tripathi as its face.
Vinay Subramanyam, VP Marketing,
Britannia Industries tells us the thought behind the relaunch, why Tripathi was a perfect fit for the product and the brand s media mix for the new campaign.
For years, Britannia’s Milk Bikis has dominated the milk biscuit segment in India. One of the oldest brands from the Britannia portfolio, the product, aimed at children, has been able to stand the test of time. Yesterday, Britannia announced a re-launch of this widely popular product with an atta variant, to make the offering healthier and to appeal to both children and their mothers; to the children because Britannia says
Click on the Image to watch the TVC.
Based on key findings of its own survey, Britannia has re-launched Milk Bikis as Milk Bikis 100% Atta Biscuits in some key markets across the country, with no change in the price.
With the promise of âDoodh Roti ki Shaktiâ, the biscuit has been designed as the perfect ally to parents who want to serve wholesome goodness in their childrenâs snacks without compromising on taste.
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Childrenâs nutrition, particularly in the times of a pandemic, is a top priority for parents and they are always trying to get kids to try out foods that have the goodness of wholesome ingredients. But given the fact that children are picky eaters, this is an uphill task for parents.
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