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Google replaces FLoC with Topics as the alternative to third-party cookies

Topics slots your browsing history from three weeks into select topics like “fitness” and serves it to participating advertisers.

Google Topics: What does the cookie replacement mean for online privacy?

Google has a new plan to replace cookies, the files that track us when we browse the internet, but it is controversial with advertisers and privacy campaigners

Google will replace FLoC with Topics as alternative to third-party cookies

Google announced that it will pull the plug on FLoC and replace it with Topics, a new Privacy Sandbox proposal for interest-based advertising.

Google pushes new plan to overhaul web-tracking cookies

Google on Tuesday announced a new plan to stop using small files known as cookies to track people's web browsing habits, after its previous proposals were roundly criticised. U.S. tech giants are under huge pressure to overhaul the way they collect data Google was fined 150 million euros ($169…

Google offers new replacement for advertising cookies after FLoC falls short

Alphabet Inc’s Google on Tuesday announced its second try at enabling advertisers to buy ads based on users’ browsing interests without having to rely on what…

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