Google will be partnering the Infocomm Media Development Authority (IMDA) to support local businesses in preparing for a privacy-first future by allowing them to test advertising tools without third-party cookies that track the online activities of users, ahead of its 2024 goal to completely phase
Google asks websites to not abuse Topics API theregister.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theregister.com Daily Mail and Mail on Sunday newspapers.
Media, privacy and tech experts explain the promise – and limitations – of AI applications in ad targeting and measurement, as part of The Drum’s week-long deep dive into all things AI and web3.
Despite controversy and increasing scrutiny of Google’s proposal for the post-cookie internet, the Privacy Sandbox has moved to the next phase of testing, with a focus on ads relevance and measurement, according to a company blog post.