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Google pushes new plan to overhaul web-tracking cookies

Google is introducing a system called 'Topics' to replace cookies. The tech giants were under pressure to overhaul the way they collect data.

Vinay goel

Google Offers New Replacement for Advertising Cookies After FLoC Falls Short

Alphabet Inc's Google on Tuesday announced its second try at enabling advertisers to buy ads based on users' .

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Google will introduce a new system for tracking Chrome browser users

Google will introduce a new system for tracking Chrome browser users

New yorkUnited statesUnited kingdomPeter snyderVinay goelSara collinsYork times companyEuropean unionApp tracking transparencyMarkets authorityPrivacy sandboxNew york timesIll introduce new systemRacking chrome browserCrapping another planO called cookies

Google Drops FLoC and Introduces Topics API to Replace Tracking Cookies for Ads

Google abandons FLoC, its controversial plan to replace 3rd-party cookies, in favor of a new Privacy Sandbox proposal called Topics

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Dropping FLoC and Adding Topics: What s up With Google s New Plan?

Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers?

Krystal tangVinay goelRebecca rosboroughWayne coburnGoogle floc movementSilicon valleySundry photographyPrivacy sandboxFloc movement for an open webMarketers for an open webJournalism projectMea culpaNew cookiesCould googleGoogle business profile gold productWill google

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