Saving Apple boxes is a thing. Just ask the internet. A 2021 tweet about the collectible packages collected nearly 700,000 likes and fans created their own hashtag: #TeamKeepTheBox. And whether its boxes from Apple, Samsung, Hermes, Tiffany’s or Target, I’ve heard of people who use their saved boxes for keepsakes, drawer organizers, art collages, and even as a tiny coffin for
Like many roles in the business world, I do a lot of my ‘pen to paper’ work alone. At my desk. With two giant monitors displaying my designs-in-progress. Yes, I meet extensively with clients, conceptualize with creative teams, review research with marketing, collaborate with CEOs, CMOs, brand managers, creative directors, production managers and converters. But much of my
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When we look back at 2020, we will remember many things. The boundless baking of banana bread. The endless days of Zoominars. And the many companies that pivoted quickly to support their teams, their customers and their communities.
For me and the corner of the business world that I inhabit – print, packaging and design strategy – I will remember 2020 as the year that e-commerce became more than an ‘also-ran’ and overtook the in-store experience as the preferred way of shopping.
Here’s what that looked like: online sales increased 44 percent compared to 2019, grabbing 21 percent of total retail sales. That kind of growth wasn’t projected until 2022. In-store traffic was down everywhere; Black Friday alone dropped 52 percent. And while a lot of that was due to retail restrictions, it’s actually a change in people’s buying habits that’s predicted to continue – which is why brands are rethinking nearly everything they do to stay in front of a shopper who is no l