When we look back at 2020, we will remember many things. The boundless baking of banana bread. The endless days of Zoominars. And the many companies that pivoted quickly to support their teams, their customers and their communities.
For me and the corner of the business world that I inhabit – print, packaging and design strategy – I will remember 2020 as the year that e-commerce became more than an ‘also-ran’ and overtook the in-store experience as the preferred way of shopping.
Here’s what that looked like: online sales increased 44 percent compared to 2019, grabbing 21 percent of total retail sales. That kind of growth wasn’t projected until 2022. In-store traffic was down everywhere; Black Friday alone dropped 52 percent. And while a lot of that was due to retail restrictions, it’s actually a change in people’s buying habits that’s predicted to continue – which is why brands are rethinking nearly everything they do to stay in front of a shopper who is no l
Coca-Cola Celebrates ‘Everyday Heroes’ with Custom Labels
As part of its holiday campaign that puts family, community, and appreciation front and center, Coca-Cola offers limited-edition bottles with labels bearing 40 monikers dedicated to everyday heroes.
Dec 21st, 2020
Coca-Cola’s 2020 holiday campaign is putting family, community, and appreciation front and center, recognizing that the real magic of Christmas is connecting with one another virtually or in person.
“It’s no secret that 2020 has been a difficult year on so many levels,” says Walter Susini, SVP of Marketing for Coca-Cola Europe. “Christmas is traditionally a time when people spend quality time with loved ones. However, given the year we’ve all had, spending dedicated time and being present in the moment with loved ones will be the priority above all else.