Aberration or apparition? Ghost kitchens could replace your favorite haunt
These virtual restaurants offer chefs a lifeline during a pandemic, and beyond.
By Kara Baskin Globe Correspondent,Updated January 26, 2021, 12:00 p.m.
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Back in the old days of 2019, youâd visit a restaurant to chat with the bartender, see a familiar waiter, and enjoy a favorite dish. Now that restaurant might actually be a ghost kitchen â no bartender, no waiter, and maybe a completely new dish, too.
Many top restaurateurs are trying out ghost concepts to weather the pandemic, and some are considering keeping on even after it ends. Ghost kitchens lack the typical infrastructure of servers, table service, and so on. Instead, this is a virtual restaurant restricted to mere takeout and delivery and restrained primarily by budget and imagination, and frequently a departure from a chefâs typical repertoire. Itâs ideal for the low-touch COVID-19 age, when customers are leer
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LOS ANGELES, Jan. 20, 2021 /PRNewswire/ Today s launch of Más Veggies Taqueria, Veggie Grill s new virtual concept, is the first national Mexican restaurant offering all plant-based and planet-friendly food for delivery only. The virtual taqueria features an innovative menu in partnership with plant-based leader Beyond Meat® and offers a range of crave-worthy tacos, burritos, bowls, and nachos, made entirely without animal products. The new concept addresses the surging consumer demand for plant-based options and the current preference for convenient contactless delivery due to the ongoing COVID-19 pandemic.
(PRNewsfoto/Veggie Grill)
Mexican food is a hugely popular menu choice in the U.S., and there is a lack of dedicated plant-based Mexican offerings. More Americans today are being mindful of how they live, eat and care for the planet and are demanding more plant-based food options. Kajsa Alger, Veggie Grill s VP of Food and Bever
Veggie Grill has launched Más Veggies Taqueria, a virtual concept offering only plant-based and planet-friendly food for delivery only. Partnering with plant-based meat provider, Beyond Meat, the menu features tacos, burritos, bowls and nachos made without animal products, T.K.