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In the 1850s, Shri Chunnamal Vijayvergiya, a perfume enthusiast, moved from Rajasthan to Lucknow in search of better opportunities. At the time, the land of the royals was the place to be for perfumery. With a penchant for creating exquisite and aromatic scents, it didn’t take long for Shri Chunnamal to entice the Nawabs and Rasookdars (ministers) of Awadh with his collection of natural
attars.
Shri Chunnamal’s perfumes soon became a hit among the royals. With his son, Ramdayal Vijayvergiya, he began sourcing essential oils, spices, and other such ingredients from across India to produce bottled fragrances. Around the 1930s, Shri Chunnamal’s grandson, Gaurishankar, began exporting these oils and fragrances to foreign markets, and from here, the business grew. By the 1950s, this century-old perfume business was finally incorporated as CMRD (Chunnamal Ramdayal) Agencies by Vasudev Vijayvergiya, the 4th generation owner of the family business.
and
Rasookhdars with the attars. To his luck, the Nawabs became fond of his attars, and he decided against moving back and started a small business in Lucknow itself.
He rented a small shop in
Old Aminabad and set up the business.
A few years later, Chhunnmal’s grandson,
Gaurishanker Vijayvergiya, joined the business and grew it by moving into the B2B segment. He started exporting attars to the
European market. The exports were done in a more organised way when after the independence, fourth-generation entrepreneur Vasudev Vijayvergiya stepped into the business. He set up
CMRD Agency, under which he used to sell attars to the foreign market and even to local businesses.
Taking the family s 160-year legacy forward, how this entrepreneur is bringing back the charm of Indian perfum yourstory.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yourstory.com Daily Mail and Mail on Sunday newspapers.