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Taking the family s 160-year legacy forward, how this entrepreneur is bringing back the charm of Indian perfum

and Rasookhdars with the attars. To his luck, the Nawabs became fond of his attars, and he decided against moving back and started a small business in Lucknow itself.  He rented a small shop in Old Aminabad and set up the business.  A few years later, Chhunnmal’s grandson, Gaurishanker Vijayvergiya, joined the business and grew it by moving into the B2B segment. He started exporting attars to the European market. The exports were done in a more organised way when after the independence, fourth-generation entrepreneur Vasudev Vijayvergiya stepped into the business. He set up CMRD Agency, under which he used to sell attars to the foreign market and even to local businesses. 

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