Promotion
In the 1850s, Shri Chunnamal Vijayvergiya, a perfume enthusiast, moved from Rajasthan to Lucknow in search of better opportunities. At the time, the land of the royals was the place to be for perfumery. With a penchant for creating exquisite and aromatic scents, it didn’t take long for Shri Chunnamal to entice the Nawabs and Rasookdars (ministers) of Awadh with his collection of natural
attars.
Shri Chunnamal’s perfumes soon became a hit among the royals. With his son, Ramdayal Vijayvergiya, he began sourcing essential oils, spices, and other such ingredients from across India to produce bottled fragrances. Around the 1930s, Shri Chunnamal’s grandson, Gaurishankar, began exporting these oils and fragrances to foreign markets, and from here, the business grew. By the 1950s, this century-old perfume business was finally incorporated as CMRD (Chunnamal Ramdayal) Agencies by Vasudev Vijayvergiya, the 4th generation owner of the family business.