Audiences are more moved by addressable TV than any other type of ad, according to new research from System1 and Finecast, GroupM Nexus’s addressable TV solution. In an era of content saturation, those that ignore addressable TV advertising might be missing a trick to achieving more meaningful business results.
Audiences are more moved by addressable TV than any other type of ad, according to new research from System1 and Finecast, GroupM Nexus’s addressable TV solution. In an era of content saturation, those that ignore addressable TV advertising might be missing a trick to achieving more meaningful business results.
With Hollywood’s writers striking, broadcast networks and streaming platforms may soon be forced to adapt their programming and production plans. Even in light of a potential mix-up, however, media industry leaders believe viewership will remain steady – and advertisers will simply follow audience eyeballs.
How audiences view TV is radically different to how the industry sees it. We explore why it’s past time for the industry to look at the foundation of its collective house, appreciate that it’s a bit of a mess and get the pipes and plumbing in place to fix it.
Patrick Johnson, global chief executive of Hybrid Theory, explores how the world of connected TV (CTV) can really start to show prospective advertisers just how well it works.