Last year, The Drum flew to Tenerife to cover the filming of Thomas Cook’s first major TV campaign since relaunching as a digital start-up. With its agency Mccann Birmingham and production crew in tow, the team produced a glossy above-the-line campaign that was due to air last month and help the brand bounce-back following Covid-19. But it didn’t. Here’s what happened.
WPP media agency m/SIX has created a Data Ethics Practice to manage the big questions arising in advertising around consumer privacy and tracking. Brands are increasingly concerned about getting above the rising tide of privacy.
The Drum has got its hands on a collection of unpublished films from the School of Communication Arts (SCA) that profile industry titans. Among them is an interview with legendary media planner MT Rainey, who tells the story of how she persuaded Steve Jobs to run the 1984 Apple Macintosh Super Bowl TV commercial. It will be available to view on thedrum.com later today.
In 1984 Apple launched the Macintosh computer with a TV commercial that aired just once during the Super Bowl. The ad cemented the Super Bowl as the advertiser showcase.