Advertisers, TV Networks Go to Battle Over Streaming Ad Rates
Brian Steinberg, provided by
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Rob Master loves the idea of putting commercials into new Hollywood streaming hubs like Peacock, HBO Max and Paramount Plus. But he’s not so enchanted with the costs being demanded by the media companies that own the sites.
NBCUniversal, WarnerMedia and others are seeking a premium from sponsors eager to attach their ads to streaming shows. “There is a challenge they are going to face with advertisers, ourselves included, that they need to sort out,” says Master, vice president of media and digital media at Unilever, the large consumer-products company behind Dove, Hellman’s, Lipton and Ben & Jerry’s. “I think we are definitely, like, ’Whoa.’”
From New Installments of CSI to NCIS : CBS 2021 Upfronts Trailers Ranked
Daniel D Addario, provided by
May 19, 2021
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Continuing the week of networks’ upfront presentations, ViacomCBS released sneak peeks of four new shows to their advertisers and public consumers Wednesday.
Although it’s too soon to really assess the shows themselves, that isn’t stopping this critic from weighing in on their potential, based upon these first looks.
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If any further proof was needed that Dick Wolf is in the absolute elite tier of TV producers beyond the fact that this fall he will have three dedicated nights of television, with NBC’s “Chicago” Wednesdays and “Law & Order” Thursdays joining CBS’ “FBI” Tuesdays it’s in this trailer. How many other producers would be trusted to explain their point-of-view to audiences directly? It’s Wolf’s appeal that CBS is banking on far more than any insight as to what the forthcoming “F
vote in this than people like you or i. they will do lots of focus group research. they will find out if viewers are prepared to watch nbc again, and that s going to be the more telling question not these leaks, not the internal reports, not anything but that. television is a business no surprise there. they ve got to do the research to tell them whether they have an ongoing business or not. and amid all this mounting speculation, i have a source trying to pop the balloon and say the announcement is not imminent. i was told this morning still weeks away from a decision and from an announcement about brian williams. what does that indicate here paul? because the upfronts, the advertising upfronts are these annual events where networks like nbc promote their new shows and talk to advertisers and get big commitments from advertisers. it s coming up on may 11th for nbc. if nbc doesn t make any