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Legacy TV enlists AI to figure out a show s emotional vibe and add commercials that fit the mood

Companies like NBCUniversal and Disney are adding AI tools that can figure out the major themes in a show and automatically show related ads.

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Disney harnesses AI to drive streaming ad technology

Disney harnesses AI to drive streaming ad technology
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Disney harnesses AI to drive streaming ad technology

Disney harnesses AI to drive streaming ad technology
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Disney harnesses AI to drive streaming ad technology, Telecom News, ET Telecom

Disney: "What that means is leaving broad demos (demographics) behind and buying specific audiences," said Geoffrey Calabrese, Omnicom Media Group s chief investment officer. "These magic words are literally going to be able to connect me to the emotions of the consumer, at an audience level. And for us, that s really a game changer."

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Disney harnesses AI to drive streaming ad-technology

Walt Disney is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a movie or television.

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