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Data: Upfront linear TV eCPMs up 12% YoY in US

Guileine reports that upfront linear TV eCPMs averaged +4.9 per cent annual growth from 2021 through 2023 in the US, while overall OTT averaged flat -0.1 per ce

Newfronts-upfronts
Party-programmatic
Continually-increases
Upfront-linear
Digital-video
Third-party-programmatic
Sports-linear

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